Casey Reid — Product Design

Customer Portal

Customer Portal project preview
Final shipped design

The Challenge

Process

Research

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 300% faster task completion.

Customer Portal

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this mindset resonates.

Members